With so many local musicians moving to Nashville and L.A., Columbus, OH native, Jared Mahone, wanted to show that good music can come from the midwest. Merging his city upbringing with the city's rural farming history was the inspiration behind the corn building design that would become the icon of soulful groove and funky pop.
The Mixtape Project began as a challenge to write 52 songs in 52 weeks. It then became the launchpad for Jared to have the ultimate fan engagement. Fans could pay to be a part of the project and get weekly updates from Jared and an mp3 of the song written that week. The whole project culminated into a fan survey where they selected their favorite songs written that year to be on Jared's Mixtape album.