Cream & Sugar
Cream & Sugar is an ice cream and coffee shop in Columbus, OH. With their soft-serve ice cream and locally brewed Stauff's® coffee, Cream & Sugar is poised to be a local favorite. In addition to confection and coffee, they also offer a variety of savory local lunch options. Phillips® original coneys, Falter's® hot dogs, and Root's® shredded chicken are just
a few of the local Ohio favorites
I was able to brand this business at its infancy, and am excited for what the future holds for them. I wanted to use a smooth font for the word cream, and a more whimsical handwritten font for sugar. There were many iterations of this logo, but the final speaks better than the others. Pink and green were chosen by the client, so I went with softer shades that help the logo fit into the category, but made sure they were bold enough to stand out.