urge | erj |

noun

a strong desire or impulse

verb [ trans. usu. infinite ]

try earnestly or persistently to persuade

(someone) to do something

The “WOW” factor only goes so far if the content is not relaying the message you want to send. Likewise, content can only get you so far if the consumer does not feel the need to read. Creating an urge is difficult. In a society bombarded with advertisement, it is easy for a message to get lost in the clutter. That is where clean, simple design comes in.